TV Spots of the Week | Media Player Format


And Other Current TV Commercials of Note

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New Sex Act
Client: Dennis Publishing
Brand: 'Maxim' magazine
Title: "Maxim"
Agency: Latin Works
In this spot produced for the Hispanic market, a young wife is first gratified but then outraged by her husband's new sexual trick. Where did he learn such a thing? she demands while unwittingly heaving the answer at him.

Truck Bucket Ballet
Client: SBC
Brand: SBC Utility Services
Title: "Bucket Ballet"
Agency: Merkley Newman Harty Partners
The idea of lift-bucket trucks doing a ballet seems preposterous until you actually see the visual performance the producers have achieved in this spot. Standing ovation.

Insurance Lunch
Client: Tufts Health Plan
Brand: Tufts Health Plan
Title: "Luncheonette"
Agency: GearHoffman, Boston
Los Angeles stand-up comedian Rebecca Corry turns in a steller performance as a harried, high-energy corporate HR executive in this health insurance spot for the Boston market.

Client: Pfizer
Brand: Viagra
Title: "Race Car"
Agency: Cline, David & Mann, New York
Ah, the unsubtle poetry of it. Screaming engines. Hot rubber straining against asphalt. Race cars thrusting, thrusting toward the finish line. Meanwhile, only four words are spoken in the voice-over: "Gentlemen, start your engines."

Hounding Karl Malone
Client: Walt Disney World
Brand: Walt Disney World
Title: "What's Next?"
Agency: Leo Burnett, Chicago
Basketball star Karl Malone gets hounded while he does household chores (oh, sure) until he finally gives in to the demands from she-who-must-be-Disneyed.

Australian Lion King
Client: Holden, Australia
Brand: Monaro
Title: "Lion King"
Agency: Leo Burnett, Melbourne
Lions roam the deserted downtown of an Australian city as a somber voice announces that the mightiest must lead. Cue the new Monaro car model as it drives in among the kingly beasts.

Client: Toyota
Brand: Corolla
Title: "Mechanics"
Agency: Badillo Nazca Saatchi & Saatchi, San Juan, P.R.
If everyone owned a Corolla, what would repair mechanics do, asks this symphonic, visually luscious spot.

Client: Diageo
Brand: Smirnoff Ice Triple Black
Title: "Pit Crew"
Agency: J. Walter Thompson, New York
In a 'Drink Intelligently' campaign for Smirnoff Ice Triple Black, Nascar driver Matt Kenseth carries a six-pack into a party. Then, his pit crew leaps from the bushes to remove the wheels from his just-parked car -- making it impossible for him to drink and drive.

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