Maybelline signs Herzigova for ads

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Czech supermodel Eva Herzigova has been named spokeswoman for Maybelline's Volum' Express Mascara and Volum' Express Washable Mascara, a new product scheduled for a September rollout by the Cosmair division with ads from Gotham. The former Wonderbra model will be featured in an ad campaignset to break Sept. 29 with national TV and print buys.

Copyright August 1997, Crain Communications Inc.

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