To stretch the estimated $175 million to $200 million budget to compete with bigger rivals, Mazda and FCB, Santa Ana, Calif., will strive for consistency between Mazda ads and those of its dealer associations.
To stretch the estimated $175 million to $200 million budget to compete with bigger rivals, Mazda and FCB, Santa Ana, Calif., will strive for consistency between Mazda ads and those of its dealer associations.