McCain to ask Hollywood to defend its ad buys

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Aides to Senate Commerce Committee Chairman John McCain (R., Ariz.) said Aug. 28 he would like Hollywood executives to testify about their advertising practices at a mid-September Senate hearing that will examine the findings of a Federal Trade Commission report. Insiders said that the FTC report will reveal that at the same time studios were rating feature films as best to be seen by those over age 17 they were advertising such films in programming whose biggest audience was under 17. Sens. McCain, Joe Lieberman (D., Conn.), Orrin Hatch (R., Utah) and Sam Brownback (R., Kan.) requested the FTC study, which also covered marketing of violence and sexual content to kids by videogame and record companies.

Copyright August 2000, Crain Communications Inc.

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