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(June 8, 2001) HONG KONG -- Garden Company, a food and confectionery producer here, has awarded its full-service account including TV, print and point-of-sale media, for its bread and cake products to McCann-Erickson Guangming. Universal McCann will handle media planning and buying.

There was no incumbent and no pitch. Billings were not disclosed.

Although Garden worked with local agencies such as Grant on a project basis and several Hong Kong agencies made credentials presentations, only McCann was invited to pitch for the strategic and creative assignment, said Rosanna Yu, managing director of McCann-Erickson, Hong Kong.

The 75-year-old company assigned the business to McCann "because of its exemplary team work, strategic thinking and creative excellence," said Henry Yim, Garden's sales manager, deputy general manager, retail business. -- Normandy Madden

Copyright June 2001, Crain Communications Inc.

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