McCann, Fitzgerald merge in Atlanta

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McCann-Erickson Worldwide, Atlanta, will merge with Fitzgerald & Co., adopting the smaller agency's name. The $60 million agency is being acquired by McCann parent Interpublic Group of Cos., New York; terms were undisclosed and it remained undecided how the new $140 million to $160 million agency will fit into the company structure.

Copyright November 1997, Crain Communications Inc.

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