McDonald's gives India its first "Maharaja Mac"

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BOMBAY - McDonald's Corp. has launched in India, its 95th world market, with a "Maharaja Mac" developed specifically for the country. The New Delhi outlet is the only McDonald's in the world not to serve beef and pork, in deference to local Hindu and Muslim feelings. Instead, the "Maharaja Mac" contains mutton.

"We are ready to give our customers a world-class McDonald's Indian experience," said Vikram Bakshi, who holds the master franchise for New Delhi as part of an equal joint venture with McDonald's.

So far, McDonald's and its Indian partners have invested $14m in India. The world's No.1 fast food marketer plans to open 20 restaurants Indiawide in the next three years with an initial focus on New Delhi and Bombay. This first restaurant is in the upmarket New Delhi area of Vasant Vihar.

DDB Needham affiliate Mudra Communications, New Delhi, handles.

Copyright October 1996, Crain Communications Inc.

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