McDonald's pulls salmon burger after food poisoning in Norway

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OSLO -- The much heralded launched by McDonald's of the MacLaks salmon burger in Norway has turned into a major fiasco for the company, with four people being treated for food poisoning in hospitals around Oslo after dining on the new product.

Launched in May, MacLaks was proving a big hit with health-conscious Norwegians. McDonald's was also considering plans to launch the sandwich in Sweden and Denmark.

However, these ambitious plans are now on hold. McDonald's Norway has withdrawn MacLaks from the market and signs have been posted at the chain's 60 outlets in Norway explaining its decision.

An inquiry is also ongoing at West Fish, the Norwegian fish company which held the franchise to deliver salmon fillets to McDonald's outlets.

The bouts of food poisoning have been traced to one outlet in the Oslo area. Those hospitalized included two employees and two customers.

Copyright June 1997, Crain Communications Inc.

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