McDonald's takes chicken McNuggets to China

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Beijing -- U.S. fast food chain McDonald's is launching a new product to meet the taste of Chinese consumers: Chicken McNuggets.

The pack containing six pieces of chicken and one box of sauce is said to have been invented by retired McDonald's chef Rene Arend and first came on the market in the U.S. in 1983.

Although McDonald's initially launched Chicken McNuggets in China in 1992 - in Shenzhen, Guangdong Province - this time the company is putting more emphasis on the product, with a roll out taking in Shanghai, Nanjing, Tianjin and Wuhan, as well as Beijing.

Chicken McNuggets, which is made from local produce, is now expected to become a new star product for McDonald's in China, along with its Big Mac.

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Copyright December 1996, Crain Communications Inc.

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