McGwire, Sosa to swing for McD's

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McDonald's Corp., Oak Brook, Ill., said it signed home run kings Mark McGwire and Sammy Sosa to appear in two 30-second commercials promoting the Big Mac sandwich. The spots will break within the week during Major League Baseball's playoff and World Series telecasts. No in-store promotion is planned. DDB Needham Worldwide, New York, handles.

Copyright October 1998, Crain Communications Inc.

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