MCI's Gramercy Press comes to life

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MCI on Friday announced the publication of the book "Apocalypse of the Heart," inspired by its "Gramercy Press" network TV campaign that broke last fall touting its networkMCI Business software products. The TV campaign will also be used in a point-of-sale promotion at retail stores.Written by romance novelist Barbara Cartland and published in conjunction with Random House, the book plays a central role in the fictional publishing house featured in the "Gramercy Press" campaign; a final episode in the most recent TV commercial series breaks Saturday. In it, author Marcus Belfrey proposes to Gramercy Press editor Ellen deRossett at his book launch celebration. Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, is the agency.

Copyright June 1995 Crain Communications Inc.

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