New media buyer opens in Nanada with ex-Lowe/SMS media boss

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TORONTO -- Vickers & Benson Companies Ltd. of Toronto has opened its ownmedia buying arm, MAXXMEDIA INC., headed by President David Chung who recently vacated the national media director position at Lowe/SMS Toronto.

Lowe/ SMS merged with Roche Macaulay & Partners of Toronto earlier this year and several senior people have left the agency in recent months

V&B has sold its 50% stake in Genesis Media of Toronto which handled its media buying for the last five years. Genesis Media had already developed its independent business in the U.S. and Canada, where V&B represented about 20% of its billings only.

Copyright November 1996, Crain Communications Inc.

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