Media companies urge online screening controls

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Computer software and media companies with a strong presence on the Web are joining together to mount a major public service advertising campaign urging parents to use Internet screening controls for their kids. Disney Interactive President Jake Winebaum, announcing the campaign Dec. 2 at the Internet Online Summit in Washington, said it would feature TV stars and that both ABC and Time-Warner have committed to provide PSA time for the spots and print ads, starting this spring. Details on who will produce the ads have yet to be worked out, but the ads will be accompanied by related activities from companies involved in the summit, including Microsoft Corp. and AT&T Corp., some of which will start earlier.

Copyright December 1997, Crain Communications Inc.

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