Media Edge opens radio unit

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The Media Edge, New York, formed a new Radio Edge division to handle local and network radio. Kim Vasey becomes senior VP in charge of the new unit of Young & Rubicam's media buying arm. Ms. Vasey, 45, previously was VP-associate director of local broadcast at Media Edge. "This new unit will help us to identify or create multilevel opportunities for clients," Ms. Vasey said. "Especially with things like satellite radio and Internet broadcasting coming into the mix, we want to be in tune with every aspect of radio, and to respond faster with our clients' dollars."

Copyright April 2000, Crain Communications Inc.

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