Media Metrix offers qualitative data

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Media Metrix today launches Q-Metrix, a source of qualitative data linked to its metered Internet audience-tracking database.More than 10,000 of its panel of about 50,000 home and office Web users provided extensive personal information, allowing advertisers to see how products, lifestyles and demographics correlate with 500 selected sites and with overall Web activity.

Qualitative data that are tracked by Media Metrix include TV viewing habits, newspaper readership, credit-card usage as well as leisure interests.

Copyright August 1999, Crain Communications Inc.

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