Mediconsult stops selling banners

Published on ., a healthcare site, is ending the sale of banner ads on its family of six consumer health sites, effective immediately. The decision comes after market research showed that consumers strongly prefer sponsorship programs to banner ads; the company believes sponsorship programs have proven to be a more effective investment for healthcare advertisers as well. The majority of Mediconsult advertising revenues are generated from sponsorship programs; current banner ads will be transitioned into sponsorship programs.

Copyright October 1999, Crain Communications Inc.

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