Meith to head FCB sports-marketing unit

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The New York office of True North Communications' FCB Worldwide has hired Brian Meith, formerly of SFX Sports Group, to lead a three-person sports-marketing unit. It is the second such division for FCB; it has a similar division in San Francisco. A spokeswoman said the division will work with existing clients including Avaya, Compaq Computer Corp and, J.P. Morgan, on improving corporate sponsorships of sporting events, and will also work with Major League Baseball.

Copyright February 2001, Crain Communications Inc.

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