On hearing reports that Kodak may file for bankruptcy if it can't sell off its patents, we decided to look back at a few of the brighter moments in the marketer's life. Here, some of the most memorable Kodak advertising, courtesy of our editors at Creativity -online.com.
Turn AroundA true classic. This two-minute spot from 1960 -- who knew they ran so long back then? -- shows a daughter growing up over the years in a series of Kodak moments, set to a sentimental tune sung by ... well, we're not sure. Conflicting sources have cited Ed Ames, Harry Belafonte and Paul Arnold as the track's crooner.
Flash CubeOnly with the newest Kodak Instamatic Camera can you capture your most psychedelic experiences. At least that 's how it seems in this '60s spot promoting the Flash Cube!
True ColorsStained glass and a cover of Cyndi Lauper's True Colors were all it took in this emotional ad from the '80s.
Sharing With DadWhat Kodak did best. Even in an age of hyperconnectivity, the brand continued to create its Kodak moments in this social-sharing campaign out of Partners & Napier.
Michael LandonCelebrity spokespeople were part of Kodak's ad legacy. Little House on the Prairie father figure Michael Landon appeared in several spots.
VideotapeCountdown to the future. Kodak introduces its entry into the videotape market.
Winds of ChangeKodak takes the piss out of itself in this 2006 corporate video from Partners & Napier, which introduced CEO Antonio Perez's presence at the All Things Digital Conference. Here, a bombastic spokesman holds forth on Kodak's digital evolution and how it will take's the brand's trademark "schmaltz" to unprecedented levels.
EmotionalPictures say everything in this 2005 spot directed by Joe Pytka. The spot was one in a series, part of a multimedia campaign from Ogilvy & Mather New York built around the idea of an infinite gallery containing all the pictures in the world.
AMC's Mad Men: Kodak Carousel PitchOK, so not an ad for Kodak, but the brand's slide carousel inspired this memorable pitch from Don Draper in an episode of AMC's Mad Men.