Mercedes-Benz sells branded merchandise on Web

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DaimlerChrysler's Mercedes-Benz of North America, Montvale, N.J., is now selling its branded merchandise online at a new site. The luxury car marketer offers more than 100 personal accessories, including branded key chains and golf bags. Lowe Interactive, New York, developed the site with Critical Mass, Calgary, Canada, and AT&T Secure Buying, Parsippany, N.J. The merchandise is also available at Mercedes' corporate site. ``We are bringing the Mercedes-Benz brand to our customers and to those people who aspire to the brand,'' explained Glenn Rizzo, the manager who oversees the program.

Copyright December 1998, Crain Communications Inc.

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