Former Nissan Executive to Be Named VP-Marketing

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DETROIT ( -- Mercedes-Benz USA is expected to announce tomorrow that it’s named Mark McNabb as VP-marketing.
Former Nissan Motor Co. marketing executive Mark McNabb is being named the new VP-marketing at Mercedes-Benz USA.

Mr. McNabb resigned late last fall from Nissan Motor Co. after his promotion to VP-sales and marketing for general overseas markets, from his prior post as VP-general manager of Nissan Division in North America. He told Advertising Age he decided to leave Nissan after 20 years for personal reasons. His family did not want to move to Japan, executives close to him said.

Post open since August
Mercedes-Benz USA has been without a VP-marketing since Michelle Cervantez bolted for the same job at Hyundai Motor America last August.

A Mercedes spokesman declined to comment, and Mr. McNabb did not return a call to his home in California.

Mercedes-Benz spent $109 million in U.S. measured media in the first 10 months of 2005, according to TNS Media Intelligence.

The automaker is currently launching its 2007 S-Class sedan in a left-brain, right-brain approach that aims to blend the logical and emotional aspects of the brand.

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