Merchandising cuts at P&G

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Procter & Gamble Co. will eliminate merchandising funds for 20% of its brands and change its terms for paying retailers for damaged and discontinued goods under a program called Streamlined '97 that takes effect in July. The company is eliminating brand development funds for mostly lower-volume brands, such as household cleaners, where research found trade promotion isn't effective, a P&G executive said, adding that the move should not affect the company's overall trade spending.

Copyright March 1997, Crain Communications Inc.

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