Mexico delays ad restrictions until 1998

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MEXICO CITY -- Mexico's Health Ministry is not likely to issue regulations for alcohol and other advertisements until next year, according to the Mexican Association of Advertising Agencies (AMAP). The Health Ministry reportedly has been weighing strict restrictions on TV ads, such as limiting liquor ads to very late night hours. Rumors have been circulating that changes may be imminent.

However, AMAP president Francisco Cardenas, who also heads Leo Burnett Mexico, says the association is involved in a working group with Health Ministry authorities. Those officials have assured AMAP that any new rules will wait until 1998.

Copyright October 1997, Crain Communications Inc.

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