Miller Brewing Co. is pinning Miller Genuine Draft's summer promotion hopes on the "MGD Blind Date" concert series, a contest in which winners can see major rock bands perform in tiny venues in Los Angeles, San Francisco and Chicago. The catch: The artists and clubs in each city are secret until showtime. The supporting ad campaign starts May 3 on TV, radio and in the alternative press. Encore Strategic Marketing is creating ads, while Leo Burnett
USA, Chicago, handles media placement.
Copyright May 1997, Crain Communications Inc.