Miadora.com shuts down

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Luxury goods e-tailer Miadora.com is the latest dot-com casualty. "Miadora.com is no longer in business. We appreciate your past support," said a message at the site. Miadora spent $4.2 million on offline advertising last November and December, and another $5 million in the first half of 2000, according to Competitive Media Reporting. The recent work--primarily printed catalogs--was managed in-house in concert with some work done on a project basis. Publicis & Hal Riney, San Francisco, handled some projects last year.

Copyright September 2000, Crain Communications Inc.

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