Microsoft Corp., aborting its year-old attempt to make Slate a subscription service, reverted Feb. 12 to offering free access to the ad-supported online political and culture magazine. Announcing the change on the site, Editor Michael Kinsley said Slate made the change after concluding prospects are better online for selling advertising than selling subscriptions. Slate still will offer subscriptions for access to archives and other services. Also, Microsoft Network ad exec Scott Moore moved to publisher of Slate, succeeding Rogerscq Weed, now director of marketing for Windows CE.
Copyright February 1999, Crain Communications Inc.