Microsoft breaks spot for UltimateTV

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Microsoft Corp. today breaks a 30-second teaser ad for its UltimateTV personal TV service. The spot is part of an estimated $50 million integrated-marketing campaign created by True North Communications' FCB Worldwide, San Francisco, and will appear on network and cable TV. The computer-animated spot's voiceover hypes UltimateTV as the future of TV that allows viewers to time-shift their viewing and be in two places at one time. Voiceover ends with the warning: "Better hold on to your bean dip."

Copyright February 2001, Crain Communications Inc.

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