Microsoft may change tag in new ads

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Microsoft Corp. more than likely will drop "Where do you want to go today?" in its first campaign from McCann-Erickson North America, New York and San Francisco, in November. The new, integrated advertising campaign will be less product-focused than prior efforts. The first round of ads will be targeted to business decision-makers, knowledge workers and information-technology professionals with a solutions-oriented approach.

Copyright August 1999, Crain Communications Inc.

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