Microsoft clicks channels with Infoseek

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Microsoft Corp. signed a deal to put "channels" for five of its sites onto Infoseek Corp.'s search site in return for sharing ad and transaction revenues with Infoseek.

The sites are MSNBC; Microsoft Investor; Microsoft Money Insider; travel service Expedia; and CarPoint. Expedia becomes Infoseek's exclusive travel reservation channel; the other channels do not have category exclusivity.

This is Microsoft's broadest effort to date to create permanent links on other sites to its content sites. Microsoft has other deals with search sites Yahoo!, Excite and Lycos.

Microsoft is gaining a permanent presence on key audience aggregation sites such as Infoseek. Jeff Sanderson, general manager of Microsoft's Interactive Marketing Group, said this allows Microsoft to move beyond banner ads as a way to drive traffic to its sites.

"We're in a phase of the Web right now where brand building is critically important," Mr. Sanderson said.

Copyright November 1997, Crain Communications Inc.

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