Microsoft closes Mungo Park

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Microsoft Corp. announced Dec. 11 that it was closing its adventure travel site Mungo Park because the site failed to generate enough revenue. The site launched in September 1996.

All 12 staff members will be placed in positions at Microsoft's Expedia travel booking site or other posts within the company. The last installment will be in January, but the site will remain up as an archive and also be available through Expedia.

Even though the site had lined up a potential $1.2 million in sponsorships for 1998, Richard Bangs, editor in chief of Mungo Park, said Mungo Park's expenditures still outweighed its revenues three times. The site employed high-level writers and used experimental multimedia software to explain its global and costly expeditions. Mr. Bangs said research told the company ``people wanted speed and accurate information rather than inspiration.''

Copyright December 1997, Crain Communications Inc.

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