Microsoft Corp.'s MSN
has signed First USA credit card-company to a five-year, $90 million advertising deal that begins Nov. 1. The deal, which MSN characterized as an "Internet record," gives First USA credit-card exclusivity across the network and will include banners as well as other advertising models, with the possibility of interstitials and pop-ups. MSN's sites include MSNBC.com
, Carpoint and Expedia.
Copyright October 1998, Crain Communications Inc.