Microsoft takes a walk on the Sidewalk

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Microsoft Corp. said it has christened its local city guides "Sidewalk," and that it will add sites for the Washington, D.C., area, San Diego, Minneapolis-St. Paul and Sydney next year. Sidewalk concepts for Seattle, New York, San Francisco and Boston will roll out soon as well. The working name for the project had been Cityscape.

In conjunction with the announcement, Microsoft said it tapped several local general managers: Anne Karalekas (D.C.), formerly director of marketing for The Washington Post; Moya Gollaher (San Diego), formerly with Cox Communications; Doug Henrich (Minneapolis), a current Microsoft employee; and David Harrington (Sydney), also a Microsoft employee.

Copyright November 1996, Crain Communications Inc.

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