Miller tries a new road with Southpaw Light

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Miller Brewing Co. is testing a new Plank Road Brewery beer, Southpaw Light, in Baton Rouge, La.; Charlotte, N.C.; Kansas City, Mo.; and Orlando. Radio and outdoor, from Young & Rubicam, Chicago, are themed "If we weren't different, we'd be the same."

Copyright November 1995 Crain Communications Inc.

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