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Tom Long Was President of Coca-Cola Northwest Europe Division

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CHICAGO ( -- The Miller Brewing Co. today announced the retirement of Chief Marketing Officer Bob Mikulay and named Tom Long, the president of Coca-Cola's Northwest European Division, its new marketing chief.
Miller's new CMO Tom Long comes onboard July 1.

Mr. Long, who oversaw Coca-Cola operations in Great Britain, Ireland, France, Belgium, Luxembourg and the Netherlands, will join the beer company effective July 1, according to the brewer.

'Next level'
“Tom is a strong, decisive leader and his mandate is to take our marketing capability to the next level,” Miller's president-CEO, Norman Adami, said in a release.

Mr. Mikulay's last day with Miller, a unit of SABMiller, is April 8. Mr. Mikulay joined the brewer in 1999 and previously was senior vice president for marketing with former Miller parent Philip Morris Cos.

The most recent highlight of Mr. Mikulay’s tenure was the revival of Miller Lite.

Interim CMO
Charlie Frenette, a former Coke executive who is on the Miller board and is a consultant, will serve as interim chief marketing officer.

Mr. Long has served in several senior marketing and sales roles for the soft drink company, including as vice president of strategic marketing, with global responsibility for managing the company’s entire brand portfolio. He also served as Coca-Cola’s head of worldwide marketing insights and research.

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