Miller consolidates promo agencies

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Miller Brewing Co., Milwaukee, at the beginning of next year will shrink its roster of promotion agencies to two from six. Zipatoni Co., St. Louis, will get all consumer promotion work while GMR Marketing, Brookfield, Wis., takes over all entertainment and sports marketing. Cut from the roster are: Louis London, St. Louis; Market Growth Resources, Wilton, Conn., Wunderman Cato Johnson, Chicago; and Encore, Toronto.

Copyright October 1997, Crain Communications Inc.

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