Miller set to pick new direction for Lite

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Miller Brewing Co. is expected to select a new creative direction and possibly a new agency for Miller Lite as early as today. Last week it heard pitches from incumbent Fallon McElligott, Minneapolis; Square One, Dallas; Wieden & Kennedy, Portland, Ore.; Publicis & Hal Riney, San Francisco; and Y&R Advertising, New York.

Copyright January 1999, Crain Communications Inc.

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