MindShare wins Carfax media account

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Carfax awarded its estimated $20 million media buying and planning account to MindShare, New York. The media account was previously handled by the Martin Agency, Richmond, Va., which continues as Carfax's creative agency. Carfax, a unit of R.L. Polk & Co., traces the history of used vehicles for potential buyers.

Copyright November 2000, Crain Communications Inc.

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