Minolta breaks 'Important' ads

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Minolta Corp., Ramsey, N.J., has launched a campaign to elevate and strengthen the camera marketer's image by targeting consumers who want to connect and share their images with friends and family. Each ad in the campaign, themed "Do something important," tells a story of how a photograph captured an important moment in time, from kids playing to the tragedy of war. Hill, Holliday/Altschiller, New York, handles.

Copyright May 1999, Crain Communications Inc.

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