Miramax Films, Hollywood Online launch in-theater promotion

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Miramax Films and Hollywood Online July 10 launched a joint in-theater promotion for Miramax's film "The Mighty," which will be released in theaters Oct. 30, and for Hollywood Online. The trailer for the movie, which will feature the Hollywood Online URL, will be shown on approximately 14,000 screens for at least eight weeks. The campaign was made possible by an agreement between Hollywood Online and the National Association of Theatre Owners. Participating theaters include ACT III Theatres, AMC Theatres, Cineplex Odeon, Georgia Theatre Corp., Hollywood Theatres, Hoyts Cinemas and others.

Copyright July 1998, Crain Communications Inc.

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