Miramax starts in-house agency

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Miramax, the Walt Disney Co. division specializing in independent films, such as the Oscar-winning "The English Patient," formed Miramax Advertising, a full-service, in-house agency to handle print creative and print media buying. The studio says the division will treat each of its various brands -- Miramax, Miramax Zoe, Dimension and Rolling Thunder -- as separate clients.

Copyright April 1997, Crain Communications Inc.

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