Mitsubishi readies unified brand campaign

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Mitsubishi Motor Sales of America, bracing to launch five new and two redesigned models over the next year, is preparing a brand image campaign to tie together the disparate vehicles, Automotive News reports. "We're looking at building the brand, not each individual model," said Kevin Ormes, group VP-sales and marketing. G2, Huntington Beach, Calif., is the agency on the estimated $200 million account.

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