MLB turns attention to marketing deals

Published on .

With labor peace between players and owners likely to be made official this week, Major League Baseball is forging ahead in its quest to sign $500 million in marketing deals by yearend. Anheuser-Busch, True Value and Visa USA are on board. Talks with Nike and Reebok International should resume next week.

Copyright November 1996, Crain Communications Inc.

Most Popular
In this article: