The top four global domains in the U.K. are Yahoo!, Freeserve, MSN and AOL (a proprietary online service). The top four global domains in Germany are T-Online, Yahoo!, AOL and Microsoft. The top four global domains in France are Wanadoo, Yahoo!, Multimania and Microsoft.
MMXI Europe's audience-measurement research is based on its patented metering methodology that works with a computer's operating system to measure Internet and digital media audience behavior site-by-site, clickby-click and second-by-second. The meter is installed on the home computers of people who have agreed to participate in a research panel and who are representative of Internet and online users in each country.
The company measures reach, frequency, number of unique visitors to a site, length of time spent on a site, number of unique pages visited and socio-demographic profiles of visitors.
Europe is a joint venture between U.S.-based Media Metrix, France's Ipsos and Germany's GfK.
Copyright December 1999, Crain Communications Inc.