Google's Android Mobile Platform Tops Apple's IPhone
NEW YORK (AdAge.com) -- Google's Android has beat Apple's iPhone as the No. 2 smartphone platform in the U.S. for the first time during the three-month period ended in November, according to ComScore.
Android, which is the Google software that operates on multiple smartphones on multiple carriers, has grown much faster than Apple's iOS in recent months. Apple's software is only on iPhone, and the device is only available on AT&T's wireless network for now, so while still widely popular, sales have plateaued. Apple is expected to end its exclusive deal with AT&T and take iPhone to the No. 1 U.S. carrier, Verizon Wireless, sometime this year, which could potentially help Apple make up market share domestically.
Research in Motion's BlackBerry still leads the U.S. smartphone category with 33.5% market share, compared to Android's 26% and Apple's 25.0% share. Microsoft's Windows Phone and Palm lag far behind, with 9% and 4% share, respectively.
The entire smartphone category is growing fast: 61.5 million Americans owned smartphones during the three months ended in November, up 10% from the prior period.