Modem Media, Norwalk, Conn., named Marc C. Particelli its CEO and a member of Modem Media's board of directors, effective immediately. Mr. Particelli was most recently a partner and managing director, Oak Hill Capital Partners LP, a $1.6 billion private equity partnership. G.M. O'Connell, currently CEO and co-founder of Modem Media, remains chairman; Robert Allen continues as president-chief operating officer. Both Mr. O'Connell and Mr. Allen continue as members of Modem Media's board. In a statement, Mr. O'Connell said the appointment of Mr. Particelli would allow him "to return to what I enjoy most, working on specific client challenges, constantly advancing our work product and providing leadership for Modem's brand in the industry."
Copyright January 2001, Crain Communications Inc.