Monsanto chooses FCB for $40 mil assignment

Published on .

Monsanto Co. has tapped FCB Worldwide, New York, for an estimated $30 million to $40 million new assignment for a line of products to be launched by its functional foods division. A Monsanto spokesman denied the company had conducted any review other than for its corporate ad account. FCB did not comment by press time.

Copyright January 2000, Crain Communications Inc.

Most Popular
In this article: