shows a more serious side in new ad

Published on ., Maynard, Mass., goes more serious with its Super Bowl spot this year, quoting from Robert Frost's "The Road Not Taken'' to highlight one's professional choices. The :30 debuts before the Super Bowl, on Jan. 29 on "Who Wants to be a Millionaire?'' Mullen, Wenham, Mass., handles.

Copyright January 2000, Crain Communications Inc.

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