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DETROIT-Steve Brown, 48, has been named to the new post of general manager of J. Walter Thompson USA in the Motor City, from executive management director of diversified accounts, a post he held since February 1992.

His appointment is seen as bolstering the Detroit office as JWT Co. President-Chief Operating Officer Peter Schweitzer prepares to succeed Chairman-CEO Burt Manning. Mr. Schweitzer continues to head JWT's Ford Motor Co. account, a a post for whom he must find a succesor before assuming top agency duties.

Also at JWT: Dan Bruce was hired as creative director for the Chicago office, from the same title at Grant/Jacoby, and Lisa Jones was brought in as media supervisor, from the same title at Keroff & Rosenberg. Both are new jobs.

Other people moving:

Richard Wheatly, 47, to chief executive, a new post at Rainbow, London, from chairman, Leo Burnett Co. Rainbow is a consortium of eight agencies bidding for the license to handle advertising for the U.K.'s first national lottery. Don Dillon, 50, to president, McCann-Erickson Espana, Madrid, from president, McCann-Erickson Hakuhodo, Tokyo, effective Sept. 1. He succeeds and will report to Alfredo Garci, 62, who remains president of Grupo McCann. Also: Sorab Mistry, 43, to senior VP-Asia/Pacific, a new post at McCann-Erickson Worldwide, Bombay, while remaining exec VP, Tara Sinha McCann-Erickson. George Hayes, 42, to senior VP-media director, McCann, New York. He succeeds Ira Carlin, now exec VP-worldwide media director and media director, McCann North America. Mr. Hayes will remain director of the Comcord Group, created in 1991 to oversee Nestle's estimated $250 million in media buying.

Luis Go, 39, general director of Saatchi & Saatchi Advertising, Madrid, and Luis Plato, 39, general director of Saatchi & Saatchi, Barcelona, will jointly run Spanish operations. They succeed Marcelo Montes, who resigned as president. No plans have been made to name another president.

Robert N. Adler, 49, to exec VP-director of media services, a new post at LCF&L, New York, from senior VP-media director.

Larry Swanlund to exec VP-chief operations officer, a new post at McDonald Davis & Associates, Milwaukee, from VP-client services.

Frank Moos, 37, to senior VP-management supervisor, a new post at healthcare agency Deltakos, a division of Ferguson Communications Group, Parsippany, N.J., from VP-management supervisor, Frank J. Corbett, Chicago.

James Canham, 46, to VP-management supervisor, a new post at Yaffe & Co., Southfield, Mich., from VP-account supervisor.

Ann Rubin and Mark Dowley, management supervisors at N W Ayer, New York, add the title of VP.

Dan Bockman to creative director, Floathe Johnson, Kirkland, Wash., from senior copywriter. He succeeds Dick Simmons, now senior VP-creative.

Dave Born to creative director, a new post at the Coates Agency, Portland, Ore., from art director.

Chris Hooper to senior art director, a new post at Goodby, Berlin & Silverstein, San Francisco, from art director, Chiat/Day, Venice, Calif.


MOUNT KISCO, N.Y.-Jeffrey H. Erickson has been named president-chief operating officer at Trans World Airlines, a post left vacant for several years.

Mr. Erickson is leaving as Reno Air president-ceo to assume the new duties in mid-April.

His appointment rounds out the new management team led by Chairman-CEO Donald F. Craib Jr., who joined the air carrier in January. TWA emerged from bankruptcy reorganization last fall.

Mr. Erickson will be based in St. Louis, where the company is moving corporate headquarters in May.

Bob Reding, VP-operations at Reno Air, Reno, Nev., is succeeding Mr. Erickson, with the title of president-chief operating officer. Lee Hydeman adds the title of ceo to that of chairman.

Mr. Erickson, president-ceo of Reno Air since 1991, earlier held senior management posts at Midway Airlines, Continental Airlines and Aloha Airlines.

Other people moving:

Stephen Jones to senior VP-consumer marketing for Japan, a new post at the Coca-Cola Co., Tokyo, from consumer marketing director, Coca-Cola Great Britain & Ireland, London.

Peter Laing to director of European fabric softeners and dishcare products, Procter & Gamble Co., Brussels, from marketing director-U.K. laundry products, Newcastle, England. He succeeds Roberto Marinucci, who is taking a P&G post outside Europe. Barnabas Kossman, P&G's Vienna-based manager for laundry and household products, succeeds Mr. Laing.

Jim Inglis to exec VP-strategic development, at new post at Home Depot, Atlanta, from exec VP-merchandising.

Peter McLaughlin to manager of marketing communications, Qantas Airways, Sydney, from manager of market research. He succeeds Wayne Tregaskis, to senior account director, George Patterson Advertising, Melbourne, handling Ansett Airlines' $16 million account.


NEW YORK-Mark Harrington, the head of CBS' Olympics operations since 1988, has been tapped to bring Black Rock into the digital, interactive age.

Mr. Harrington last week was named senior VP-new media, a new post at CBS Inc., from VP-Olympics at CBS Sports.

He will oversee CBS' entry into new technologies and businesses, as well as heading up a "futures" advisory panel of senior CBS executives in programming, marketing, sales, technology, research and finance.

Among the other areas of the company Mr. Harrington is expected to explore are alliances with cable, telephone and online services companies, as well as emerging media like interactive CD-ROM.

He will also coordinate CBS' retransmission negotiations with cable TV operators.

Other people moving:

Michael Fleming to president, a new post at of the Game Show Channel, Culver City, Calif., from senior-VP general manager, Playboy Entertainment Group's Pay TV operations. The Game Show Channel, a joint venture of Sony Pictures Entertainment, Mark Goodson Productions and United Video, is scheduled to start basic cable TV service later this year.

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