More Super Bowl advertisers line up as Bucs set to face Chiefs, and RIP Larry King: Monday Wake-Up Call
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With less than two weeks to go until Super Bowl LV, last night’s games confirmed that Tom Brady's Tampa Bay Buccaneers will face reigning champions the Kansas City Chiefs in the Bucs' home stadium (making 43-year-old Brady the oldest player to play in the Big Game.)
What's not so clear yet is who exactly will be airing ads. However, a few more advertisers have emerged and they provide a snapshot of the kinds of brands that have been doing well during the pandemic. For example, Mercari, an online marketplace where people buy and sell items, will run an ad as Americans look to de-clutter and spruce up their homes during the pandemic, reports Ad Age’s Jeanine Poggi. The spot, which focuses on saying "goodbye" to old items and "hello" to new ones, airs in the third quarter.
Also advertising in the Game for the first time is DoorDash. As Jessica Wohl writes, the food delivery service’s campaign will feature actor and singer Daveed Diggs, paired with Sesame Street’s Big Bird, Cookie Monster, Grover, and Rosita, in a fresh take on the children’s TV show’s “People in your Neighborhood” song, directed by Michel Gondry for The Martin Agency.
To keep track of all the advertisers running national spots in the game, bookmark Ad Age’s regularly updated Super Bowl ad chart. And join us on Feb. 2 for a look at how brands are navigating the pandemic and addressing diversity in their ads for the 2021 game.
Saturday saw the passing of legendary interviewer Larry King at 87 in Los Angeles. As reported by Ad Age via Bloomberg News, the cause of death wasn’t provided but he had spent time recently undergoing treatment for COVID-19.
King interviewed every sitting president from Gerald Ford to Barack Obama, and fans of his CNN show “Larry King Live” included President George H.W. Bush. By the time he retired, he estimated he’d done about 50,000 interviews during more than a half century on radio and television. He won an Emmy award for lifetime achievement in 2011.
Among former interviewees noting King’s passing was Vladimir Putin, who, the Guardian reports, publicly remarked on his death this weekend, while not commenting at all on the protests that have thronged Russia this weekend over the arrest of opposition leader Alexei Navalny.
As those Bernie Sanders mittens memes continue to pop up all over the internet (including several efforts by brands), Sanders confirmed on Sunday that he’s not only having “fun” with them, he's turning them into merchandise to raise money for seniors.
As reported by the New York Post, Sanders told CNN’s Dana Bash on “State of the Union”: “Not only are we having fun but what we are doing here in Vermont is we’re going to be selling around the country sweatshirts and t-shirts,” noting that proceeds would go to Meals on Wheels and Feed, for low-income seniors.
In fact, Sanders’ campaign store has already launched a black crewneck featuring the image of him and his mittens, promising to give 100% of the proceeds to Meals on Wheels in Vermont—and guess what, it's sold out.
After all the excitement of last week’s inauguration, Ad Age’s Datacenter is out with some numbers to put it all into context. Among the findings, Simon Dumenco reports that videos of youth poet laureate Amanda Gorman’s recitation have racked up more than 28.4 million views on Twitter alone, according to online video measurement platform Tubular Labs. Her debut collection, “The Hill We Climb: Poems,” is currently the No. 1 best seller on Amazon, based on pre-orders, and, according to influencer marketing platform CreatorIQ, she has gained more than 2.8 million followers on Instagram.
Elsewhere, TV ad measurement company iSpot.tv kept track of all the advertising across national news and information shows on Inauguration Day—and found that Gold Bond racked up the most ad impressions. Meanwhile, the Lincoln Project's latest video on "Trump's legacy" has clocked more than a million views.
Uber layoffs: Uber has laid off roughly 185 staff from its Postmates division, or about 15% of Postmates’ total workforce, after acquiring the food delivery app, reports the New York Times.
Goodbye NBCSN: NBCUniversal plans to axe its cable sports channel NBCSN at the end of 2021 and shift some of its sports programming to the USA Network, reports Ad Age’s Ethan Jakob Craft.
The Week Ahead: Starbucks, Johnson & Johnson, Facebook and McDonald’s are among several companies reporting results this week; check out our weekly calendar roundup.
Ketchup meanz Heinz: Heinz Ketchup anonymously invited consumers across five continents to “draw ketchup” in a “social experiment” by Canadian agency Rethink. Fortunately for the brand, the majority of them drew bottles of Heinz, writes Creativity editor Ann-Christine Diaz. Take a look at the campaign here, and don’t forget to check out Creativity’s live review of the Top 5 ideas of the week, which includes some powerful ideas sparked by last week’s Presidential inauguration.
That does it for today’s Wake-Up Call. Thanks for reading and we hope you are all staying safe and well. For more industry news and insight, follow us on Twitter: @adage.
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