Morgan Tire rolls with Minn. shops

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Morgan Tire & Auto, Clearwater, Fla., consolidated its $30 million account at Minneapolis agencies Kruskopf Olson for creative and Haworth Media for media. The account includes six retail tire subsidiaries comprising 560 units under the Tires Plus Total Car Care, Avellino's, Wheel Works, Morgan Tire, Hibdon Tire Centers and Michel Tires brands. The move follows the parent company's acquisition of Tires Plus, which the two agencies served before the buyout, said Bill Coontz, president of Kruskopf Olson.

Copyright November 2000, Crain Communications Inc.

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