Motorola assigns global work to Ogilvy

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Motorola, Schaumburg, Ill., named Ogilvy & Mather Worldwide, New York, to handle its consolidated $400 million global account. The other finalists were fellow Motorola roster agencies Leo Burnett USA, Chicago, which handled Motorola's semiconductor business, and McCann-Erickson Worldwide, New York, which was responsible for consumer products within the Personal Communications Sector. Of the three Motorola shops, Ogilvy held the least business, with its OgilvyOne interactive unit working on a strategic consulting assignment. Ogilvy CEO Shelly Lazarus led the pitch that won the coveted account, leading the charge as far back as March, well before a formal review came to light. Motorola's brief called for a global marketing approach that would showcase the technology company's leadership in personal communications, computing and consumer electronics; broadband communications; integrated electronics and smart components; network Internet solutions; semiconductors; and the commercial/government sector.

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Copyright September 2000, Crain Communications Inc.

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